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There is only 1 correct way of doing great beverage development! Unfortunately there are more than 20 ways of doint it incorrectly. For Beverage Development to be perfect there are 10 easy steps and 1 major rule. Let’s call this the 10 Commandments of Beverage Development plus the Golden Rule of Beverage Development.
Are you wondering what the 10 commandments are? Let me give you a hint. Beverage Formulation is only one of the commandments and not the most important at that; its number 5 on the list.
You don’t want a warehouse full of product with the expiration date ticking every day. You want your product on the shelves of supermarkets, pharmacies, convenience stores and other retailers. You want a product that distributors are looking for, one they will want to sell and help you to blow it out of the shelves.
Are you wondering what beverage distributors want from your Beverage Development project? We speak with more than 2,000 distributors every single month, month after month. Learn in one of the 10 commandments what they are looking for from you and from your beverage development process. Miss this and they will not take your product. Imagine all the money invested, all the product in the warehouse, and distributors don’t want it because one simple mistake in the beverage development process; a mistake that you could have avoided by only listening to this beverage development guide.
Many entrepreneurs looking for Beverage Development make a huge mistake, paying for their beverage formulation. Maybe you call a couple of beverage development firms that you got from Google and they charge you $5,000 or even $10,000 for your beverage development project. What is the problem with this scenario? Your formula might be worthless. Yes, you might get samples and it might taste good, but you will have to reformulate once you go to production and maybe pay all over again. It is double work, double the money, and probably 2 or 3 months down the drain. This guide will teach you how to get your beverage formula for free and how to get one that you can actually use forever, not just before going to production.
The $5,000 or $10,000 you spend is not the real problem. The problem is knowledge and time. You still don’t have knowledge. The transfer of knowledge is never there under this scenario. You pay your money and you get a formula and maybe some artwork. How will you sell your product? Was your product developed for the target consumer? What does the target consumer want? Was this beverage development project made with the beverage industry distributor in mind? Did you speak with 100, or even 500 distributors? Did the formulator? How can you create a beverage and ask distributors to sell it if you don’t know what they want?
A beverage entrepreneur called me to talk about his beverage development project. He spent $100,000 in production plus $20,000 in beverage development including formulation, artwork and sales collateral. After 10 minutes on the phone he went out and sad it: “Jorge, I called 20 beverage distributors to talk about my product and they laughed at me”. I could tell he was upset. Imagine, spending all this money, pouring your heart and soul into the project and creating something from nothing. He was very proud of his product. He did extensive reading and studied more than 100 potential ingredients to come up with the perfect beverage development formulation. At the culmination of this work and his investment he calls distributors to talk about potential distribution and they not only refuse to take his product, they actually laugh at him. That is heart breaking! I know most of these distributors and I can assure you they did not have any bad intentions, they probably did not do it on purpose. It’s just that they get so many calls every week from beverage entrepreneurs that all made the same simple beverage development mistake. For them it’s funny!
After listening I told him, “I bet you had the wrong size and the wrong category, right”. He responded “How did you know? That’s exactly right. That’s what happened”. You see, this is one of them most common mistakes in the beverage development process, picking the wrong size and positioning the product the wrong way. It is very common and the easiest problem to fix, if you do it before going to production.
It is easy to start and finish your beverage development project. It is easy to avoid mistakes, save 1 year and maybe up to $100,000 in cash. You just have to listen to this 2 hour beverage development guide that will teach you step by step how to start and finish a great product. You will learn the 10 beverage development commandments; you will learn the 1 golden rule of beverage development, the most important thing you have to know before even thinking of starting your beverage development project. This is a 2 hour recording that takes you by the hand and moves you through the whole process from start to finish. You will learn where to start, how to formulate, develop a product you can sell to consumers but also to retailers, wholesalers, brokers and distributors. All of this is packed into a 2 hour audio guide.
You don’t have to wait 5 business days to receive this information. As soon as you checkout you will have instant access to the MP3 file. You will be able to download it to your computer and listen to it as many times as you want. This program is called “The Ultimate Beverage Development Guide”
You can listen to “The Ultimate Beverage Development Guide” directly from your computer or you can burn a CD and listen in your car or any CD player. You cal also import it into your iPod or any other MP3 player or even to your phone.
This 2 hour recording has not only all of my years of experience in product development but my experience in consulting, sales, distribution and beverage analyst. Most importantly, I’ve made every mistake in the book already. I have gone through every road and tried every strategy, method, and trick in the business. I have made many mistakes but I’ve learn from them every time. That’s probably my strength… I can make mistakes faster than anybody in the world!
The average beverage development project should take around 3 months and takes around 12 months. The problem is the learning curve. You need knowledge, you need to go through a learning curve, you need to make mistakes in order to absorb the knowledge you need to go through a beverage development process in 3 months. Your first try could take you 16 months; maybe your 3rd project would take you 12 or 14 months and so forth. I’ve developed more than 300 unique products and sold to more than 240,000 retailers including all kinds of distributors, wholesalers, convenience stores, brokers, and more. All this experience and all these projects are concentrated in “The Ultimate Beverage Development Guide”. You get the super powerful concentrated version of all this experience.



You will learn everything you need to start your beverage development project. Everything that has to do with pre-development and preparation, you will learn beverage formulation, artwork, production, and how to approach beverage development with sales and distribution in mind so you have a better chance of getting your product into distribution… fast!
Just for listening to The Ultimate Beverage Development Guide you will receive incredible free bonuses. Each bonus is worth, if you can believe it, more than the guide itself. You get these bonuses because I want you to be successful in your beverage business venture. The only thing I ask in return is that if you love the guide (not like, love!) that you give me a testimonial that I can include in my materials. I will give you a link to your website with your testimonial. That’s it!
You will get instant access to your interview in Bonus #3 and an email with information on your bonuses #1 and #2. These will be live calls that you can jump in and ask your questions. You will get the invitation to the call a few days before the call so you can plan for it.
But that’s not all, you will receive 30 days FREE of our conference call mentoring program. Yes, you will get 30 days complementary subscription to our audio newsletter packed with information on beverage development, beverage sales and beverage distribution. This is FREE.
From 1 to 4 times per month you will receive recorded interviews, case studies and top questions from beverage entrepreneurs just like you in the middle of the process of beverage development. Learn their struggles, their questions; learn from their mistakes and listen to all the advice and strategies I share with them. This is a $47 dollar a month newsletter subscription yours FREE for 30 days.
This is the mother of all products; it is free consulting for your beverage development project. Yes, you will get the upgrade to the $227 per month Silver Circle package for 1 month. This allows you to actually log in to the conference calls and ask questions every single week. Yes, you can log in every week to the “Insider Silver Circle” and ask all your questions. You questions can be specific to you, your project, your sales, beverage distribution, your beverage development, your production, and your costs, anything you need. You will get all the details on the calling procedure, the time, date and phone number of the next conference call by email as soon as you purchase The Ultimate Beverage Development Guide.
This is the mother of all bonuses. Imagine not just learning everything you need to get started in your beverage development project with the guide, but writing all of your questions as your listening to the guide and asking them on the phone directly to me to complete your beverage learning experience. This is the “knowledge transfer” I was talking about earlier. It is not just important for someone to “do” the work for you such as a formulation. It is important for you to understand the process and how to make your product better; and as I always say, not just better tasting, but better selling!
As if all this content and all these bonuses weren’t enough! You also get a one hour interview with the most popular and best formula house in the country. This is a company with ingredients, laboratories, formulators, and lot’s of experience in formulating best selling beverages. You’ll hear all types of questions and answers directly form the formulator himself. You will get answers to timelines, flavors, and costs associated with ingredients or formulation. This bonus is worth $97 just by itself but I decided to include it for free so you can get information directly from the actual laboratory formulator working on beverages every single day.
Imagine getting a step by step example of what can go wrong, what can go right, and every intricacy of the beverage development project from an actual beverage brand. You can shadow and model this great entrepreneur as he goes down the like of beverage development. Learn how he made a $10,000 mistake out the bat! Learn how he recovered and launched an incredible product with a killer package now in distribution with Budweiser distributors. You will get the case study in a play by play format with an incredible audio recording and diagram with artwork, the evolution of the product, timeframes, photos of the bottle, and even how it looks like in the store and in sampling events. This is a great opportunity to learn form someone that was there, that already did it, that made mistakes but then bounced back and came back stronger then ever! This step by step case study is a reverse engineering project for your beverages. I usually sell it by itself for $127 and is included at no extra cost to you in this package.
We’re only accepting the first 100 people into this program. We can’t support more on the calls with free consulting. After the first 100 people buy the program we’ll close the doors until we can accommodate more beverage entrepreneurs. The big problem is bandwidth! I want you and the other people to buy this guide to take full advantage of the consulting calls. If we have too many people in those calls you will not be able to get your questions in. This is why we can only accept 100 at one time.
If you don’t like The Ultimate Beverage Development Guide for any reason you can return it for a 100% NO QUESTIONS ASKED Money Back guarantee. I’m so confident you’ll love this guide that I can offer this incredible guarantee. Why am I so confident? Because I know you will receive the very best guidance, information and strategies in the business. This is the type of information that will save you money and time in your beverage development process and beyond. It will also make sure you have a great product not only ready for the consumer but ready for the retailers, wholesalers and distributors. If you don’t like the product, you’ll get all your money back. It’s that simple.
Sold Out! We only take 100 new customers at a time. You have to sign up to be notified when the next available Guide is open.
Sign up Here and we will send you an email in the next week or so when we open up the Guide again for new customers. Sorry for the delay!
Sorry but we can only accommodate 100 people at once into the program due to the consulting bonus. Too many people on the calls will not help you get the information you need specific to your project. I will send you an email once I can reopen the program to the next 100 people. You will be at the top of the waiting list when you leave your name and email.
Leave Your Name and Email And We’ll Send You An Alert Next When We Re-Open The Beverage Development Program To The Next 100 People
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