If you are looking for a strategic partner in launching your beverage you found it. With experience on every facet of beverage development and beverage marketing and sales you will be able to develop a beverage that sells, not just that tastes good.
Beverage development does not start with formulation. Beverage development starts with your consumer. From there you do a reverse consumer engineering to develop your formulation, your packaging, your pricing and your channels. If you don’t know your consumer, where they buy, what they buy and how they buy it you will not be able to develop a targeted beverage for them.

To have a best selling product you don’t have to be the best tasting, you don’t have to be the best looking; you just have to be the best selling. You have to develop your beverage with the consumer in mind but without forgetting your distributors and retailers. Remember, you’re developing your beverage for them as well. How many retailers have you talked with before developing your beverage? How many distributors have you spoken with?
The difference is not formulation, the difference is reverse engendering! Creating and crafting your best selling proposition based on what the consumer wants, thinks and is searching for.
We’ve had more than 300 projects including Energy Drinks, Soda, Tea, Vitamin Water, Bottled Water, Energy Shots, Relaxation Beverages, Sleep Drinks, New Age Beverages, Beer, Tequila, and many more. We have worked with large companies such as SABMiller Beer, Proctor & Gamble, Hershey’s, Budweiser, and with small start-ups and investors. You can read more about beverage development here: